Everything you need to know about Souqna

Souqna is a bilingual storefront platform built in Doha for Qatari and GCC merchants. You sign up, pick a template, customize everything in a visual builder, point a domain, and go live — all in one afternoon, in Arabic and English from day one.

Souqna is opinionated about three things: RTL is non-negotiable, your data is yours, and your storefront should look like you, not us. There are no hidden fees, no Souqna branding on your store, and every integration uses your own credentials.

1. Click Begin in the nav and create an account. We use Clerk for sign-in, so you can use email, Google, or Apple.
2. Verify your email — Clerk sends a code; paste it in.
3. Land on your account dashboard at /account. Your first storefront is created automatically on a Souqna subdomain.
4. Open the builder, swap the placeholder content, and publish.

You don\u2019t need a credit card to start. The Free plan gets you 1 storefront, 10 products, 1 template, 25 checkout orders per month, and Souqna branding.

Everything personal lives under /account:

• Profile — name, photo, language preference, theme.
• Brand settings — your storefront logo, glyph, accent colour, typography pairing.
• Plan — see your tier, usage, billing cycle, and upgrade or downgrade at /account/settings/plan.
• Apps — install integrations and paste credentials per storefront.
• Audit — sensitive actions are recorded so you always know what happened.

Each storefront gets a free Souqna subdomain (e.g. your-brand.souqna.qa) the moment it\u2019s created. On any paid plan you can add your own custom domain — Souqna provisions it through Vercel and the SSL certificate is automatic.

• Add the domain in Settings → Domain and update the DNS records we show you.
• Both your subdomain and your custom domain serve the same storefront — search engines see one canonical URL.
• Every storefront supports Arabic and English with native RTL parity. The visitor\u2019s language is remembered.
• Light and dark themes are built in. You set the defaults; visitors can flip with one tap.

Open any page and you get a three-pane editor: a block library on the left, a live preview in the middle, and an inspector on the right. Drag a block in, adjust its props, see the change instantly. Publish when you\u2019re happy.

Every block type Souqna supports today:

• hero — Hero — title, eyebrow, tagline, CTA, background image or pattern.
• banner — Banner — full-bleed image with optional caption.
• text — Text — paragraphs, headings, lists.
• image — Image — single image with caption and link.
• gallery — Gallery — image grid with lightbox.
• productGrid — Product Grid — your catalogue in tidy cards.
• productList — Product List — list view of products.
• featuredProduct — Featured Product — split layout for one hero product.
• serviceList — Service List — for service-led businesses.
• menu — Menu — restaurants and cafés.
• calendar — Calendar — events and availability.
• contactCard — Contact Card — phone, email, address, map link.
• inquireCta — Inquire CTA — opens an inquiry dialog.
• spacer — Spacer — adds vertical breathing room.
• divider — Divider — a horizontal rule.
• drop — Drop — limited-edition launch with countdown and waitlist.
• animatedText — Animated Text (Pro+) — kinetic text effects.
• animatedImage — Animated Image (Pro+) — animated image entrances.
• productCardStack — Product Card Stack (Pro+) — layered card with hover fan.
• tiltImage — Tilt Image (Pro+) — image card with hover lift and tilt.
• spotlightCard — Spotlight Card (Pro+) — content card with date badge and rise effect.
• productPromoCard — Product Promo Card (Pro+) — single product promo with hover tags + add-to-cart.

Each block has a Style panel for spacing, alignment, colour scheme, and (on Pro+) premium variants like pro-aurora, pro-magnetic, and pro-neon. If you downgrade later, the renderer silently falls back to the classic look — your draft never breaks.

Beta notice. Souqy is an AI feature that\u2019s still warming up. Treat its output as a fast first draft you\u2019ll polish in the builder.

Souqy generates a complete page of Souqna blocks from a short prompt. Tell it what you want — "an editorial homepage for a perfume atelier in Arabic and English, gold accents, three featured products" — and Souqy returns a ready-to-edit block layout that you can then refine block by block.

How to use it

1. Open the builder and click Generate with Souqy.
2. Describe your page in one or two sentences. Mention the language, the tone, and any products you want featured.
3. Souqy drafts the page; you review, swap blocks, and publish.

Prompting tips

• Be specific about audience and tone (e.g. "calm, editorial, Khaleeji audience").
• Name the section types you want (hero, gallery, featured product, contact).
• Mention bilingual upfront if you want both languages drafted at once.

Current beta limitations

• Souqy is gated to Pro + and above.
• It drafts pages, not entire stores or product catalogs.
• Output may need editorial polish — always proofread, especially Arabic.
• It can\u2019t place premium variants you don\u2019t have access to on your plan.

Manage your catalogue under /account/products. Each product carries a bilingual title, description, price, photos, and an optional category. Products power the productGrid, productList,featuredProduct, and productPromoCard blocks — pick a product in the inspector and the block reflects it on every storefront page that uses it.

• Photos are uploaded to Vercel Blob and served from the edge.
• Inventory and SKU fields are optional; use them when you want stock-aware behavior.
• Drafts and live products are separated — nothing goes public until you publish.

Souqna supports two flows out of the box: Inquire (lead capture) and Order (cart + checkout). Founders selling bespoke or made-to-order pieces typically use Inquire; founders selling standard SKUs use Order. You can mix both.

• Inquiries — visitor fills out the Inquire dialog; the lead lands in your dashboard, your email, and any connected app (Notion, HubSpot, Sheets, Zapier).
• Orders — visitors add to cart, choose a shipping option (Aramex when connected), and pay through whichever payment app you\u2019ve enabled.
• Order status updates the customer automatically by email.

Souqna ships with a marketplace of integrations under /account/apps. Each app is per-storefront — install it once, paste credentials, and it stays scoped to that store. Below is everything that ships in v1.

More OAuth integrations are queued (Mailchimp, Klaviyo, WhatsApp Business, Instagram Shop, and Tap Payments). They appear in the marketplace as coming soon until they ship.

Souqna has four tiers. Annual billing saves about 35%. You upgrade or downgrade at any time from /account/settings/plan. Downgrades never delete content — premium block variants quietly fall back to their classic equivalents.

Souqy AI generation is gated to Pro + and above. Premium block variants and animated text/image blocks unlock at Pro +. The bleeding-edge templates (Noctis, Bazaar) ship with Max +.

Out of the box, Souqna tracks page views, product views, inquiries, and orders, and surfaces them in your dashboard at /account/analytics. We use PostHog server-side and Vercel Analytics for web vitals — neither sees PII.

For deeper analytics, install TikTok Pixel, Google Sheets export, the SEO Assistant, or the upcoming GA4 / Meta Pixel apps.

Transactional emails (sign-up confirmation, inquiry receipt, order updates) are sent via Postmark with Resend as a fallback. They\u2019re designed in your storefront\u2019s typography and signed off as your brand, not Souqna.

You can disable individual notifications from your account settings.

• Authentication — Clerk handles sign-in, sessions, and email verification. Passwords never touch our servers.
• Database — Neon Postgres with encrypted connections. Credentials for integrations are stored encrypted at rest.
• Files — Vercel Blob storage, served from the edge.
• Audit log — every sensitive action (plan changes, app installs, credential updates) is recorded with who, when, and what.
• No PII in logs — error reporting is scrubbed and we never log customer payment data.

Souqna is bilingual at the spine, not as an afterthought. Every page, every block, every email exists in Arabic and English. The visitor\u2019s language is detected from the URL prefix (/ar for Arabic, no prefix for English) and remembered.

RTL parity is enforced — we use logical CSS properties (margin-inline-start, not margin-left), so anything that looks right in English looks right in Arabic, automatically. Arabic typography now uses Thmanyah Sans for UI and Thmanyah Serif Display for headings.

Email support@souqna.qa — we reply in Arabic or English, whichever you wrote in. Max + plans get white-glove support with a dedicated WhatsApp line.

For feature ideas and roadmap, write to hello@souqna.qa.